Aisha Friswold
 

Case Studies

Vertical Integration

Don't Bite the Hand that Feeds You
Desire to vertically integrate can be quite tempting when you see that other participants of the value chain are making good money. But chasing profits can be risky business when you irritate those that send you business.. Read more

 

Leadership

Aisha Friswold
Aisha Friswold
afriswold@genoabiz.com

Aisha Friswold has done international consulting with a broad range of clients after beginning her career advising the Volvo Car Corporation on product development and construction. She also worked for Ericsson Telecom in strategy and planning and new business development.

Aisha works primarily with Scandinavian companies looking toward the U.S. market or American companies with connections to Scandinavia that are looking to build business relationships and develop business plans for growth. She leverages her international business and educational background to serve clients on a broad range of issues including strategy development, market segmentation, marketing, competitive analysis and financial business modeling.

Aisha serves on the boards of the American Swedish Institute and the Swedish-American Chamber of Commerce in Minnesota.

Having grown up in Sweden and Montenegro, she originally worked as a mechanical engineer and later received a B.S. in Business from the Carlson School of Management at the University of Minnesota.